CNCF-hosted Co-located Events Europe 2025

Every organization, regardless of what they do, collects and relies on data. Our focus on Observability has largely been relegated to software engineering, operations, and other IT-focused roles. As such, data needs for sales, marketing, finance, HR, support, and other roles and groups are often overlooked or feel inaccessible to them. It only takes a good experience with something to change your relationship with it.

In this talk, Adriana and Tim will use real-life experiences and everyday examples to show how giving people a good experience with something with which they are unfamiliar can ignite a curiosity and appreciation. They will also explain why giving these experiences to everyone who collects and utilizes data can allow them to leverage it in new ways, unlocking new insights, new innovations, new approaches to everything they do.