Name: From Build To Boom: Using GTM To Drive Internal Platform Adoption - David Stenglein, Missing Mass, LLC & Erica Hughberg, Tetrate
Start: 2025-04-01T11:15:00+0100
End: 2025-04-01T11:40:00+0100

CNCF-hosted Co-located Events Europe 2025 taking place on 1 April. This event is happening in person at Excel London in London, England.

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The schedule is subject to change.

Tuesday April 1, 2025 11:15 - 11:40 BST

Level 1 | Hall Entrance N10 | Room F

Building the right internal platform is only half the battle; driving adoption is the other.

This talk explores the critical, yet often overlooked, Go to Market(GTM) strategies that are required for successful platform launches. Based on their experience building and launching internal platforms, Erica and David will share practical, actionable techniques for communicating the value of your platform, engaging stakeholders and onboarding users. We'll examine how playbooks for product launches help you drive adoption of your platform.

We’ll discuss strategies for:

Platform Rollout

User Enablement

Feedback Gathering

Diving into gradual rollouts, positioning to drive platform adoption with targeted communication, training programs, and established feedback mechanisms.

By mapping these product launch techniques to platform launches, attendees will learn how to position, promote, and drive adoption of their platform as a compelling business offering.

Speakers

David Stenglein

Solo Consultant, Missing Mass, LLC

David Stenglein is the owner of Missing Mass and a consultant with a focus on internal platforms. He has worked in engineering, consulting and product management roles at large and small companies. He has architected and built large public websites using cloud-native principles. During... Read More →

Erica Hughberg

Envoy Gateway Contributor, Tetrate

Erica is passionate about the arrow between the two boxes in the architecture diagram. How do we make that arrow easy to establish securely? And how can we observe and operate it? After over ten years in FinTech, primarily leading API Platform strategy and engineering teams, Erica... Read More →

Tuesday April 1, 2025 11:15 - 11:40 BST
Level 1 | Hall Entrance N10 | Room F

Platform Engineering Day, Platform product management practices

Content Experience Level Beginner
Event + Breaks Platform Engineering Day

CNCF-hosted Co-located Events Europe 2025

David Stenglein

Erica Hughberg

Attendees (3)

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