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CNCF-hosted Co-located Events Europe 2025 taking place on 1 April. This event is happening in person at Excel London in London, England.

The Sched app allows you to build your schedule, but is not a substitute for your event registration. You must be registered for KubeCon + CloudNativeCon Europe 2025, and have an All-Access pass in order to participate in the sessions.

To view the full event schedule for a specific CNCF-hosted Co-located event, you can use the right-hand navigation bar to sort and filter.

The schedule is subject to change.
Tuesday April 1, 2025 16:25 - 16:35 BST
Better developer experience.
Release faster.
Save costs.
Cuts time to market.

We have heard it all. Is it really true?

Are purchase decisions (or green-lighting) made based on these promises? What makes an organization commit to Platform Engineering? Let's find out.

This lightning talk is about talking to a room full of engineers about the non-technical aspects of Platform Engineering, particularly sales. In my (limited) experience, engineers spectacularly fail to understand certain things beyond the programming realm, and sales is one of them.

Dissecting some sales techniques and applying them to platform projects, both internal and external, will help engineering teams justify platform efforts better. The few techniques highlighted in this talk will aid in bringing about a shared understanding of why a platform is needed and how best to communicate the impact of using one.
Speakers
avatar for Ram Iyengar

Ram Iyengar

Chief Evangelist, Linux Foundation
Ram Iyengar is an engineer by practice and an educator at heart. He was (cf) pushed into technology evangelism along his journey as a developer and hasn’t looked back since! He enjoys helping engineering teams around the world discover new and creative ways to work. He is a proponent... Read More →
Tuesday April 1, 2025 16:25 - 16:35 BST
Level 1 | Hall Entrance N10 | Room F

Attendees (2)


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